Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Online Film and Photography Higher Education Opportunities

Online schools and colleges are available to provide students with the accredited educational training they need to obtain a degree in the field of film and photography. Students can gain an education at the associate, bachelor, or master degree level in this field. By enrolling in an accredited online school students can study and train for the career of their dreams from the comfort of home. Training for a career in this field will prepare students for a variety of career in a number of specialized areas.

Online educational programs are available to train students for careers in film and photography. Prospective film and photography students can learn a number of things about gaining an accredited education in this area of the field.

  1. Accredited training is available to students at the associate, bachelor, and master degree level of education.
  2. Career training will teach students how to capture images or videos for a variety of uses in their desired career.
  3. Coursework will vary but may consist of budgeting, camerawork, producing, lighting, scriptwriting, videography, photography, and much more.
  4. Possible careers in this area of the field can include working as key grips, editors, gaffers, photographers, videographers, and many other related professionals.
  5. Gaining an accredited degree in film and photography will provide students with the skills needed to start a successful career.

Students who choose to earn a degree in this field can do so by seeking an accredited online school or college that offers their desired training. With a degree students will be able to enter the workforce prepared for an exciting career.

There are numerous accredited training programs online that offer an education in the field of photography. There are a number of things to know prior to enrolling into an educational program in this area of the field.

  1. Students who choose to enroll in a photography program can earn an accredited associate, bachelor, or master degree.
  2. Training will prepare students to take photographs for various personal or professional reasons.
  3. Training will require students to complete coursework that may include history of photography, film developing, creative expression, digital camerawork, and much more.
  4. With training in these areas students can pursue various careers such as photojournalist, wedding photographer, portrait photographer, artist, and more.
  5. With an accredited education in this area of the field students will be ready to enter into the workforce.

By enrolling in an accredited online school or college and obtaining a degree in photography students will have the opportunity to receive the education necessary to pursue the career of their dreams.

Accredited online learning programs allow students to gain the quality education they need and desire. Accreditation is provided to qualifying online film and photography programs that prove they can provide the best education possible. Agencies like the National Association of Schools of Art and Design ( http://nasad.arts-accredit.org/ ) can fully accredited online schools and colleges. Students can research various degree programs and enroll today to start the path to an exciting career.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

The Best Forms of Advertising Using Banner Displays and Event Tents

Today, advertising like everything else has taken a drastic turn and the things that were not used in the past are used today as effective advertising and marketing tools.

Event Tents

Tents can be used for purposes of advertising today. You can purchase a great tent that will definitely reach out to your clients and the potential clients that you are targeting. There are so many kinds of pop up event tents that a company can use to excel effectively in advertising and promote business. The event tents can be custom made for a particular client and they can bear any message that the advertiser wants to put across.

Advertising is important and it may be for that reason that it remains such a significant thing even today. It is a reliable and reputable method of attracting and keeping clients. There are companies that have been in the advertising field for years and sometimes they are the best option when you really want to boost your company and increase revenue.

The custom tents should be created specifically and within the set requirements of the client. Since tents are used outdoors, they should be made with portable and sturdy materials that can withstand even the most extreme conditions. The finest quality material needs to be applied. They should also be UV proof and resistant to all the elements even as they are outdoors.

Banner displays

This is yet another mode of advertising that the company can choose to use. You can use banners to get your message across. You can use the banner during trade shows. These are inexpensive and truly effective during the trade shows. You can use them on tables, on backdrops and even tables. They should be appealing to anyone who comes across them to attract the attention of as many potential customers as possible.

When a business banner is designed in an effective way and then planned creatively and placed in strategic locations, it can be cost-effective and a very successful tool for business advertising.

Installation of banners is never hard and if willing, one can learn more about it very fast. You need to make sure that the banner is secured safely to add value to all the projects that you have.

Many companies that offer signage services do not give details on how one can advertise well using banners and the procedures that can be used to handle and to install them. There are steps that are involved and they can be used to come up with a presentation that is effective and one that will affect the success of your business.

There are different banner types as well as designs that you should think about to get the most out of this mode of advertising. Learn as much as you can about the different types of banners and the materials used to make them. This will guarantee that you get something durable and effective in all your advertising endeavors. Get as much help as possible from a company with experience in this field to make the most out of this advertising method.

7 Different Type Of Speech Introductions

Unless a speaker can interest his audience, his effort will be a failure. If your topic is not one of extraordinary interest, your listeners are likely to say to themselves, so what? Who cares? A speaker can quickly lose an audience if she or he doesn’t use the introduction to get their attention and clicking their interest in getting the initial attention of your audience is usually easy-even before you utter a single word. After you are introduced, turn to your audience and they will normally give you their attention. If they don’t, then patiently look towards the audience without saying a word. In a few moments all talking and physical commotion will stop. Your listeners will be attentive. You’ll be ready to start speaking. Keeping the attention of your audience once you start talking is more difficult. Here are some methods used most to keep them Interested.

#1: Relate the topic to the audience-

People pay attention to things that affect them directly if you can relate the topic your listeners they’re much more likely to be interested in it.

#2: State the importance of your topic-

Presumably you think your speech is important, tell your audience why they should think so too.

#3: Startle the audience.

One sure fire way to arouse interest quickly is to startle all your listeners with an arresting or intriguing statement. This technique is highly effective and easy to use just be sure the starling introduction relates directly to the subject of your speech.

#4: Arouse the curiosity of the audience-

People are curious. One way to draw them into your speech is with a series of statements that progressively whet their curiosity about the subject of the speech.

#5: Question the audience-

Asking a rhetorical question is another way to get your listeners thinking about your speech sometimes even a single question will do.

#6: Begin with the quotation-

Another way to arouse the interest of your audience is to start with an attention getting quotation. You might choose a quotation from Shakespeare or Confucius, from the bible or Talmud, from Shakespeare, song, or film.

#7: Tell a story-

We all enjoy stories-especially if they are provocative, dramatic, or suspenseful. To work well as instructions, they should also be clearly relevant to the main point of the speech. Used in this way, stories are perhaps the most effective way to begin a speech.

With this information you should be on your way to be writing some amazing intros. Good luck with your speeches!